FOR IMMEDIATE RELEASE

3-Day International Event to Showcase African Creativity, Culture, Entrepreneurship and Global Trade Opportunities

JOHANNESBURG, SOUTH AFRICA – The International African Arts, Crafts and Culture Fair (IAACCF) is set to make its South African debut from July 24–26, 2026, at Emperors Palace in Johannesburg, bringing together artists, entrepreneurs, cultural practitioners, fashion designers, exhibitors, investors, tourism stakeholders, and business leaders from across Africa and the diaspora.

Held under the theme "Empowering African Creatives, Expanding Global Trade," IAACCF South Africa 2026 aims to celebrate Africa's rich cultural heritage while creating opportunities for business growth, international networking, tourism promotion, and cross-border collaboration.

The inaugural South African edition is expected to attract exhibitors, creatives, entrepreneurs, cultural organizations, and visitors from multiple African countries, creating opportunities for trade, cultural exchange, tourism promotion, and investment discussions.

The three-day event will feature African arts and crafts exhibitions, cultural showcases, fashion presentations, live performances, business networking sessions, food experiences, entrepreneurship opportunities, and marketplace activities designed to connect African creatives with local and global audiences.

Founded in Canada by entrepreneur and cultural advocate Randa Esi Adjare, IAACCF was established to create a platform where African creativity, innovation, and culture can be celebrated while opening doors to economic empowerment and international trade opportunities.

South Africa was selected as the host country for the 2026 edition due to its vibrant creative economy, strong tourism infrastructure, and strategic position as a gateway for African and international business engagement.

IAACCF South Africa 2026 is supported by local partners and industry stakeholders committed to advancing African arts, culture, tourism, and creative enterprise development.

"IAACCF is more than an event; it is a movement dedicated to changing narratives about Africa by showcasing the continent's creativity, innovation, talent, and entrepreneurial excellence," said Adjare. "We are excited to bring this vision to South Africa and create opportunities for meaningful cultural and business exchange."

The event is expected to attract exhibitors, attendees, cultural organizations, tourism operators, fashion designers, artists, investors, buyers, distributors, and media representatives from South Africa and beyond.

Participants will have opportunities to:

• Showcase products and services to diverse audiences

• Connect with buyers, retailers, distributors and potential partners

• Explore international market opportunities

• Celebrate African arts, culture and heritage

• Build strategic business relationships

• Engage with tourism and cultural development stakeholders

IAACCF South Africa 2026 will take place at the iconic Emperors Palace, one of South Africa's leading event destinations, conveniently located near OR Tambo International Airport.

Exhibitor registration and attendee bookings are currently open.

Event Details

Event:
International African Arts, Crafts and Culture Fair (IAACCF) South Africa 2026

Theme:
Empowering African Creatives, Expanding Global Trade

Dates:
24–26 July 2026

Time:
10:00 AM – 6:00 PM Daily

Venue:
Emperors Palace
64 Jones Road
Kempton Park
Johannesburg, South Africa

For exhibitor opportunities, partnerships, sponsorships and attendance information:

Phone:
+1 437 374 8182

Email:
admin@iaaccf.org

Website:
www.iaaccf.org

Instagram:
@iaaccf

About IAACCF

The International African Arts, Crafts and Culture Fair (IAACCF) is a global platform dedicated to promoting African arts, culture, creativity, entrepreneurship, trade and cultural exchange. Through exhibitions, cultural showcases, networking opportunities and marketplace experiences, IAACCF connects African creatives, businesses and communities with local and international audiences.

Media Contact:

Randa Esi Adjare
Founder & CEO
International African Arts, Crafts and Culture Fair (IAACCF)

Email: admin@iaaccf.org
Website: www.iaaccf.org
Phone: +1 437 374 8182